{"id":26267,"date":"2020-09-09T15:30:57","date_gmt":"2020-09-09T13:30:57","guid":{"rendered":"https:\/\/www.weyer-gruppe.com\/2020\/09\/09\/the-upturn-in-the-german-digital-economy-through-corona\/"},"modified":"2020-09-09T15:30:59","modified_gmt":"2020-09-09T13:30:59","slug":"the-upturn-in-the-german-digital-economy-through-corona","status":"publish","type":"post","link":"https:\/\/www.weyer-gruppe.com\/en\/2020\/09\/09\/the-upturn-in-the-german-digital-economy-through-corona\/","title":{"rendered":"The upturn in the German digital economy through Corona"},"content":{"rendered":"\n

Our series of articles<\/a> on “Corona and Digitization” is coming to an end. A successful conclusion to the topic is offered by a study of the management consultancy Arthur D. Little on behalf of the digital association Eco. The study came to the conclusion that the German Internet industry was only briefly slowed down by the Corona crisis. While other industries will still need some time to recover from the economic consequences, the Internet industry will emerge stronger from the pandemic in the long term. <\/p>\n\n

The digital economy has benefited significantly from increased use of digital solutions such as video conferencing, chat rooms, etc. to comply with distance regulations, for example from the home office. But also outside the workplace, the Internet played a decisive role in maintaining contact between friends and family members and not least in the context of corona information exchange. According to the study, the industry in Germany will generate 145 billion euros in sales this year and will experience average annual growth of 12% by 2025. The authors of the study therefore expect sales of 253 billion euros in 2025, a so-called “catalyst effect” in which digital business models are promoted as a result of the pandemic and receive an additional growth spurt in the long term. <\/p>\n\n

The study divides the Internet industry into four levels:<\/p>\n\n